WHO WE ARE

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Khmer

Urban Living Solutions (ULS) was established in 2016 by Kimleang Kean.

We consider ourselves a lifestyle development firm. Our focus is not to build the next big condo, but to look at the Cambodian landscape and ensure our projects benefit the people who live and work there.

We want to form spaces that encourage interaction between neighbors and inspire creativity. In fact, we are open to helping any idea that promotes a community-based future for Cambodia.

Need affordable housing with a social focus? We can do that. Want the most inspiring place for your new business? We have that. Thinking of re-purposing some urban land into a neighborhood park?

We’d love to help with that.

WHAT WE DO

 At its simplest, we develop our own land into amazing spaces for people to live, work, connect, and enjoy life. 

For select landowners who share our vision and values, we can also offer our full suite of services to develop your property from the start of an idea to a fully realized development – from concept to handover.

Land Screening and Project Requirements

Everything begins with a visit to the site and early discussions with our senior management.

Urban Living Solutions (ULS) will look over your site and discuss possible uses. Once both parties have a general idea of the major factors and opportunities, we will then proceed to develop a high-level use case, time schedule, and cost and revenue projection. Both parties will have time to assess, evaluate, and decide whether it is reasonable to proceed with the project.

At this stage, there are no concepts or original visuals; this is largely a feasibility assessment.

This phase includes:

  • Preliminary property analysis

  • Projected time schedule

  • Early cost estimate

Concept Development and Design

At this stage, both parties have agreed to move forward with the project under an establishment of the preliminary legal structure. Following the decision, ULS will begin to fully develop the idea which will involve a target market analysis to determine what services or features are most desirable to the audience. We will then develop a detailed design brief and engage an architect.

Once a project name has been finalized, we will work with one of our trusted agencies to begin the development of the branding and visual identity. 

We will also begin to build much more detailed costing and financial models. These are done in consultation with the partner to make sure that we are in line with the proposed budget and revenue targets for the space.  

This phase includes:

  • Defining target market and value proposition

  • Concept development

  • Selection of architect and consultants

  • Brand development

  • Concept and design cost estimate

  • Design management

Fundraising

There are various mechanisms/instruments that ULS uses to finance a project ranging from self-financing to working with investors (institutional or private). Several factors that determine the financing strategy including the project scale, specific needs of the development, construction period, capital contributions, and risk analysis.

Following an agreement between the parties on the overall strategy, a Memorandum of Understanding (MoU) will be signed. ULS will then create a three-way financial model to evaluate the feasibility of the project and stress-testing alternate scenarios. 

We will then prepare a fundraising proposal, identifying the financing options and lead the negotiation process with potential financing partners for the project.

This phase includes:

  • Investment analysis

  • Financing strategies

  • Fundraising proposal

  • Investment pitching

Construction and Project Management

Following the completion of the designs, the next step is tendering. Prior to the selection of the project contractors, ULS will seek out at least three quotes, assess past work of applicants, and consult with our partners to make final decisions. ULS will designate a Construction Project Manager for the project who will work directly with the contractors, architects, and our internal project team to ensure the execution of the construction is made on time and according to the specifications.

During the construction, we will take the lead in actively visiting the construction site to handle all the logistics needed for a smooth process. Our project team will keep our partners up to date on the project (including construction expenses) through scheduled follow-ups. Partners are brought in for key meetings and updates as needed without the need for day-to-day oversight.

This phase includes:

  • Tender process and contractor selection

  • Construction site and work management

  • Construction cost and project management

Sales and Marketing

ULS will lead on developing the necessary sales and marketing strategy for the project. Our in-house Marketing and Communications team will oversee website development, input on the sales showroom, and design of all printed materials. This can also include related sales collateral such as welcome gifts and other ideas unique to the project that help give buyers a sense of delight and excitement with their purchase. 

Sales and rental can be done in-house, with external sales agents or a combination of both. ULS has developed strong relationships with sales agents but is also confident in developing project-specific teams to lead in sales and better control the sales experience.  In the end, we believe that the best advertising is customer satisfaction so we aim to deliver a product and experience that will encourage them to promote the project with their colleagues, friends, and family.

This phase includes:

  • Developing the sales and marketing strategy

  • Website and print materials development

  • Sales showroom design and buildout

  • Customer relations

  • Working with sales team on marketing and events